GE-sound-image.jpg

 

THE IDEA

A GLOBAL CODING CHALLENGE THAT SPOKE TO CODERS IN THEIR NATIVE LANGUAGE - BINARY CODE

THE PROBLEM

The Industrial Internet has transformed GE from a big industrial company into a big digital company. But GE wasn't on the radar of software engineers looking for jobs in Silicon Valley.

THE IDEA

In a simple demonstration of the Industrial Internet, various GE Machines working at the Rio Olympics started tweeting in binary code to attract the attention of software engineers. Hidden in these binary tweets was the first of 3 tech challenges that coders lost their minds over.

HOW IT PLAYED OUT

Bear with us, this is mind numbingly techie. 

The first challenge was to turn binary from GE_LED1's twitter feed into ASCII art.

Challenge two was to write code to find the binary hidden in the gigapixel image. Or you could spend days searching for it.

Challenge three did coder's heads in. The wavy lines were a clue it was sound. They then needed to write code to reconstruct sound from the image.

WINNER
Zoltan Szabo was the first to finish this brainathon in 15 days, winning $10,000 and a trip to GE's Minds and Machines. 

 

                                             Challenge 1                                                                        Challenge 2                                       Challenge 3    

CASE STUDY

RESULTS
109,251 total website visits from 138 countries

18,595,336 media impressions